1. Mindset: The New Psychology of Success by Carol S. Dweck
Start off the new year by learning about the growth mindset. Carol S. Dweck, Ph.D., is a Stanford University psychologist who discovered the power of mindset. Dweck writes about how success in every area of your life can be dramatically influenced by how you think about your abilities. She discovered that people who believe that their abilities are fixed are not as likely to flourish as those who have a growth mindset. This book will teach you how to foster outstanding accomplishment.
2. The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
This book is the story of Joe — a young man who wants to be successful. Joe makes five friends who teach him the Five Laws of Stratospheric Success. They help him open himself up to the power of giving, and he learns that changing his focus from getting to giving leads to great returns.
3. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Simon Sinek realized that people don’t buy into ideas or products they understand why — the reasons behind them. He shows how the greatest influencers in the world all think, act, and communicate the same way, which is different to how everyone else does. Sinek calls this idea The Golden Circle.
4. The E-Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber
Michael Gerber dispels the myths surrounding starting a business. He walks the reader through the process of growing a business from an entrepreneurial dream to a success. Gerber also discusses the difference between working on your business and working in your business.
5. Innovation and Entrepreneurship by Peter Drucker
Peter Drucker explains how innovation and entrepreneurship are purposeful and systematic disciplines. He presents an analysis of America’s entrepreneurial economy and uncovers the secrets business owners need to know if they want their endeavors to succeed in the economy.
For more about these inspiring reads, tune into MSATP’s Facebook Live in which Kait LeDonne of LeDonne Branding + Marketing discusses why they’re so groundbreaking.