EVENT DESCRIPTION
Unlock the true potential of LinkedIn to elevate your solo or small accounting firm's growth and reputation. This specialized course is tailored to empower accounting professionals with the skills and strategies necessary to attract premier clients and top-tier talent. From crafting compelling profiles to implementing effective content strategies, this course is your roadmap to utilizing LinkedIn as a powerful tool for expanding your client base and attracting exceptional talent.
EVENT OBJECTIVE
Profile Optimization: Refine firm and individual profiles to maximize visibility and credibility, focusing on critical elements such as headlines, summaries, and professional experiences.
Content Strategy: Develop a LinkedIn content plan that emphasizes thought leadership, showcases expertise, and engages clients and potential hires.
Engagement Techniques: Learn best practices for networking, engaging with content, joining groups, and using LinkedIn's features to foster meaningful connections.
LinkedIn Analytics: Measure your firm's LinkedIn performance using built-in analytics tools, ensuring that your strategies are effective and delivering ROI.
Recruitment on LinkedIn: Harness the platform's tools to advertise vacancies, scout for talent, and engage potential hires in a manner that promotes your firm as an employer of choice.
LinkedIn Ads and Premium: Explore the benefits of LinkedIn's paid options to boost posts, target specific demographics, and reach a wider yet relevant audience.
EVENT DETAILS
Company:
Brandwise Media
Number of Hours:
1 (Recommended)
Prerequisite:
None
Program Level:
Update
Knowledge Level:
Basic
Delivery Method:
Group Internet Based
Number Of Days:
1
Food Included:
Seminar Number:
3210
Early Cut Off Date:
10/16/2023
Phone:
Venue:
Online Group Internet Based ,
Accommodations:
,
Recommended For:
CPA(1), EA(1)
Approved By:
NASBA